For 26 years, the beloved television show “Reading Rainbow” aired on PBS, each episode offering new adventures and series book recommendations. The show was critically acclaimed (26 Emmys!) and host LeVar Burton—not to mention an addictive theme song—became an integral part of its success.
Now, Burton (with his multimedia company RRKidz) has relaunched the “Reading Rainbow” brand for a whole new generation of young readers—readers used to consuming media on computers, tablets and mobile devices. The “Reading Rainbow” app is now available in the iTunes store, and with it comes a world of learning and books.