A dynamic, outspoken advocate for the written word, Tumblr’s Rachel Fershleiser works to bring the book industry to the Internet, and to remind the tech industry that books still exist. How Tumblr’s cross-stitching, soup-loving lit fanatics are creating an entirely new community of readers, keys for authors to relax and enjoy social media, and a whooooole lot of book recommendations.
Authors and publishers are taking to platforms like Facebook, Twitter, Instagram, and Buzzfeed to connect with readers in new ways. Understanding the trends and opportunities in social media can propel a book into consumer awareness or help brand an author/company. The goal of this panel is to empower you to think critically about using social media for promoting authors, books, and more. We’ve invited three marketers who specialize in social and digital marketing to give us tips, tricks, and a sneak peek into the future of social media marketing. We’ll have time for questions!
Publishing pals, check it - I’m on this panel for youngtopub tomorrow night!